Anything that classifies PR to good and bad?

Well enough of PR and its history and what it stands for. But have you ever wondered if there is ever something called a good PR and a bad PR or a mark that classifies the act of PR to good or bad based on the motive, outcome, the commotion caused and what ever the grounds it may be? Done well, publicity stunts can generate huge positive buzz for you and your company. And when publicity stunts turn into a complete and utter train wreck, well, let's just say there's no such thing as bad publicity. And in 2011, no one demonstrated that better than these hapless publicity seekers. Here are the most memorable PR stunts from 2011 — for better or worse!

http://www.inc.com/ss/years-most-memorable-pr-stunts