21:46
Nimmi Uday
Saturday, 8 December 2012
PR PR PR is all we hear!
But have you ever wondered how far can organizations go in the name of publicity and in the run to get noticed? Well this article would certainly just push and redefine every bounds that is set in yo mind regarding the acts of PR.
http://www.entrepreneur.com/article/159484
Anything that classifies PR to good and bad?
Well enough of PR and its history and what it stands for. But have you ever wondered if there is ever something called a good PR and a bad PR or a mark that classifies the act of PR to good or bad based on the motive, outcome, the commotion caused and what ever the grounds it may be? Done well, publicity stunts can generate huge positive buzz for you and your company. And when publicity stunts turn into a complete and utter train wreck, well, let's just say there's no such thing as bad publicity. And in 2011, no one demonstrated that better than these hapless publicity seekers. Here are the most memorable PR stunts from 2011 — for better or worse!
http://www.inc.com/ss/years-most-memorable-pr-stunts
Friday, 30 November 2012
Can you believe that PR existed during the 1st world war?
Before I tell you, about the existence of PR during World War 1, let me introduce you to, Carl Byoir. He is considered to be one of the pioneers of PR. He started as a reporter for the Des Moines Register when he was 14. When he was 17 he became the editor of the Waterloo Times-Tribune. Byoir became a member of the Committee on Public Information in 1917. This committee was in charge of publicly organizing the objective of the United States for World War I.
During Byoir’s stint in the Committee on Public Information he executed many techniques that influenced public opinion. He was also credited with the campaign directed at non-English speaking Americans eligible for the draft. This campaign was effective enough that it added over 70,000 men to the American war effort.
And here we thought that PR is a new topic ! Amazing right?
Thursday, 22 November 2012
Case Study : Pepsi
Pepsi had to deal with a crisis when an elderly couple
claimed to discover a syringe floating inside a can of Diet Pepsi ! The pepsi
cola company had to work round the clock to initiate a successful PR campaign. Media relation executives
used television to launch offense strategies.
One
video release illustrated the high-speed can-filling lines, eliminating the
public's fear of an unsafe canning process. Another pictured a woman who was
caught at a convenience store inserting her own syringe into an open Diet Pepsi
can. Pepsi cooperated fully with the FDA and its investigative efforts. On June
21, 1993, Commissioner Kessler held a press conference calling the Pepsi-Cola
controversy a hoax.
The most interesting part of the PR campaign was the ads that were placed by Pepsi.
It read "Pepsi is pleased to
announce…nothing."
For more information, visit the web source
: http://www.metapr.com/info/crisis/sa1994_1.htm
Wednesday, 21 November 2012
Blurring Boundaries: P2 // The relation between PR and Graphic Design
Traditional graphic designers tend to be trained with the objective solving aesthetics and communication related problems that help organization present themselves to their stakeholders in a more clearer and definitive manner. But the world view has changed and now expectation of a graphic designer is far beyond that graphic designer even though the final output from them are designed communication material.
Although, we can debate now about where all the graphic design as a field has blurring boundaries with other fields but to my opinion, the closest is that of image consulting or PR. In a very simplistic manner, PR is dealing with an individual image while graphic design of an organization.
The cross - over knowledge would enable a graphic designer to look at the problem of a identity design from the perspective of image creation or makeover. The defining purpose has transformed from aethethics to image makeover artist. It would completely change the approach in which graphic design can be approached and thereby expanding the possibilities.
Friday, 16 November 2012
How to track PR trends?
Are you interested in reading about the latest publicity stunts
in and around? Then here is a perfect website for you to spend your time on.
Trend
Hunter is the world's largest community dedicated to trend spotting and cool
hunting. I must say that they have a set of uniquely curious people who are
always on their heels, trying to get the best reports we could possibly come
across over internet.
Routinely sourced by the media, Trend Hunter is a source of
inspiration for industry professionals, aspiring entrepreneurs and the
insatiably curious. Each day, Trend Hunter features a daily dose of
micro-trends, viral news and pop culture. The most popular micro-trends are
later grouped into clusters of inspiration in our Trend Report, a tool for
professional innovators and entrepreneurs.
