Blurring Boundaries: P2 // The relation between PR and Graphic Design

Traditional graphic designers tend to be trained with the objective solving aesthetics and communication related problems that help organization present themselves to their stakeholders in a more clearer and definitive manner. But the world view has changed and now expectation of a graphic designer is far beyond that graphic designer even though the final output from them are designed communication material.

Although, we can debate now about where all the graphic design as a field has blurring boundaries with other fields but to my opinion, the closest is that of image consulting or PR. In a very simplistic manner, PR is dealing with an individual image while graphic design of an organization.

The cross - over knowledge would enable a graphic designer to look at the problem of a identity design from the perspective of image creation or makeover. The defining purpose has transformed from aethethics to image makeover artist. It would completely change the approach in which graphic design can be approached and thereby expanding the possibilities. 

Posted in: Graphic Design,PR